Founded by Wilhelm Feuerstein in 1959, the MOLOTOW™ brand began with the innovative “Feuerstein Colors.” When Jürgen Feuerstein took over the family business, he further developed the brand to become number one in the urban artist industry.
IT’S BIGGER THAN HIP-HOP
During his youth, Jürgen spent time at his father’s store and gained knowledge about the ingredients, durability, quality and opacity of his father’s paints. But Jürgen also had a passion for hip-hop music and muscle cars. He could often be found behind the turntables of local clubs. The hip-hop scene brought Jürgen into contact with urban artists. Close friendships developed, and soon after, the first 1210 cans rotated into his parents’ paint store. With the industrial branch at its very beginning, Jürgen and the most prominent urban artists developed the first prototypes of optimized spray cans without mixing balls that created sharp edges with less spray mist. Jürgen’s groundbreaking ideas helped to establish the start of the urban art movement.
THE NEW SCHOOL OF MODERN ART
With the world’s first aerosol without mixing balls, MOLOTOW™—the groundbreaking brand of modern art—was born. Next on the scene were BELTON™ PREMIUM, the first artist spray can for precise, urban art, and ONE4ALL acrylic markers. Together, they became the innovators for future color concepts in the urban art market.
Look for the MOLOTOW™ logo on the backside of the label. It’s still considered the #1 spray can on the market.
ART DOESN'T KNOW STEREOTYPES
The road to urban art culture as it’s known today wasn’t always an easy one to travel. Early on, society viewed urban art as an act of vandalism. Therefore, the urban art street movement worked hard to establish urban art as an acceptable form of art. MOLOTOW™ contributed to this movement when opening the first urban art exhibition at the K–31 Gallery in 2004. With more than 1,000 visitors, the opening was not only a great success; it also built a new stage for international urban artists and their underestimated artwork. This exhibition united art collectors and artists under one message—art doesn’t know stereotypes.